Author: Jorge Guzman - Technology Business Consultant

Jorge Guzman is the Director of Imgworkz. Imgworkz - Digital Marketing Strategy & Web Projects

Mailchimp, Marketing Platform For Small Businesses is Acquired by Intuit

Mailchimp is the All-In-One integrated marketing platform for small businesses, known especially for their email marketing services, has been acquired by Intuit, the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma. The planned acquisition of Mailchimp for approximately $12 billion in cash and stock advances Intuit’s mission of powering prosperity around the

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Google’s DeepMind Is Now Open Sourcing Sonnet

Google’s DeepMind is now open sourcing Sonnet, its higher-level oriented neural network library that allows developers to construct neural network components more easily in TensorFlow. This is another stepforward to the democratisation of Artificial Intelligence technology. While opening its TensorFlow AI engine and Sonnet to other engineers, meaning feeding research outside the company, Google benefits when they

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10 Tips To Create The Best Facebook Design Ad For Your Advertising Campaign

Facebook Ads advertising system can be useful for advertisers in terms of features, insights, and audience targeting. And to use your advertising budget wisely and not end up wasting money you’ll need, a proper Facebook advertising strategy and create an effective Facebook Ad design. I will present you here some tips to create the best Facebook Ads

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Clickthrough Rate – CTR

Clickthrough Rate (CTR) or ‘Click Thru Rate’ is a digital marketing performance metric. Clickthrough Rates – CTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversions – convert a sale. Relying on performance metrics is an excellent digital marketing practice with mobile devices

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