Clickthrough Rate – CTR

2 years ago  •  By

Clickthrough Rate (CTR) or ‘Click Thru Rate’ is a digital marketing performance metric. Clickthrough Rates – CTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversions – convert a sale.

Relying on performance metrics is an excellent digital marketing practice with mobile devices and desktop.

Some Charts about Clickthrough Rate (CTR)


Total CTR By Ad Size: Mobile sizes deliver.


Total CTR By Ad Type: In-stream ads deliverded over 2.8 times higher CTR than Rich media (w/o  video)


Other digital marketing performance metrics are:


Engagement Rate

Engagement Time

In-screen Impressions

Cost and Pricing Models: CPM, CPC & CPA