Taxa de Clique Através – CTR

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Taxa de Clique Através (CTR) or ‘Click Thru Rateis a digital marketing performance metric. Clickthrough RatesCTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversionsconvert a sale.

Relying on performance metrics is an excellent digital marketing practice with mobile devices and desktop.

Some Charts about Clickthrough Rate (CTR)


Total CTR By Ad Size: Mobile sizes deliver.


Total CTR By Ad Type: In-stream ads deliverded over 2.8 times higher CTR than Rich media (w/o video)


Other digital marketing performance metrics are:


Engagement Rate

Engagement Time

In-screen Impressions

Cost and Pricing Models: CPM, CPC & CPA